Are You Over The Grind of Continuously Trying
to Get New Members Because Existing Members are Cancelling?
Welcome to the 90-Day RetentionFirst™ Accelerator Program.
This is my Personal Message to all Gym & Fitness Studio Operators…
Most gym and studio operators still focus too much on getting new members (lead acquisition) in the front door, almost combating attrition with a ‘more sales’ mindset.
In fact operators globally need what I refer to as a geographic wake-up call! Let me explain this further. Your health club or fitness studio has a certain geographic area in which it pulls from to attract potential members, otherwise known as leads or prospects. Usually this is a six mile radius. In fact up to 80% of your entire membership base will typically live or work within this geographical area.
After a certain amount of time these leads tend to dry up because the pool in which you market to is shrinking. The more competition that comes into your geographic area; be it the same brand as yours (this is called brand cannibalization), other brands, independent clubs and even personal training studios, the more your pool empties out.
If you don't retain more members by putting in place strategic retention initiatives then the natural evolution of your fitness business is to start to decline or at best experience mediocre membership growth. You cannot combat member attrition with more sales because it's a war you cannot win in the end. You have to tackle it head on!
Competition within the industry is increasing at an alarming rate. With increased competition, the cost of acquiring new members and replacing lost members is rising, thus making membership retention the most important element of any fitness facility. A direct increase in member retention automatically increases referrals (organic growth), and bottom line revenue!
Who is Frank Smarrelli & What Do I Get In The
90-Day RetentionFirst™ Accelerator Program?
Are You Ready to Increase Your Member Engagement, Loyalty, Retention & Improve Your Overall Member Experience?
Join me over a 90-day period where I personally work one-on-one with you and your team to create a detailed member retention program, that you’ll be able to execute within your fitness facility to increase member engagement, loyalty and retention.
The RetentionFirst™ 90-Day Member Retention Accelerator Program is a structured system that is 100% based on decreasing your monthly attrition and increasing your overall member retention, so that you can continue to increase your recurring revenue. Always remember, the fastest way to grow your business profits is to keep your existing members longer.
This program is not for the faint-hearted and is designed for owners and operators that are serious about wanting to make a difference in their business with a member retention mindset.
All training sessions are done via Zoom. You’ll also have unlimited access directly to me via email from Monday to Thursday.
The six (6) training sessions include…
For gym and fitness studio owners, member retention does not exist as a straight forward issue. It comes in various modes and requires an open and diverse approach to solve such problems. Therefore understanding your own specific retention problems and where the loopholes exist within your business will help you identify where and what actions to take, as well as what strategies and initiatives to execute as a matter of urgency.
In our first training session together we’ll cover the two different formulas of:
- Member Attrition
- Member Retention
We’ll also cover your Member Intent Statement and the Member Retention Mindset. This is the foundation of your member retention program. Furthermore, we’ll work on how to easily sell more length (contract) memberships by simply adding the correct value components in each.
In this session I’ll also unpack the 12 biggest mistakes club owners maken when trying to solve their retention issues, as well as the 10 commandments of great customer service and the economics of lead volume vs retaining more members.
In our second training session we’ll begin to work on the initial stages of your Member Journey Mapping™. This is an in-depth process of creating specific and tailored strategies and processes for your members along their membership journey.
Together, we’ll also create a detailed framework to ensure that all active trialers and new members are getting the most value and support out of their trial period and membership. We do this through a process called the 90-Day New Member Onboarding. This is a series of bespoke emails and SMS that are sequentially created and sent out to all new members over their first 90-days of membership.
In the past I have charged thousands of dollars just for the 90-Day New Member Onboarding. In the RetentionFirst™ Accelerator Program, you’ll get it for FREE!
Additionally, we’ll discuss your new Member Loyalty & Rewards Program; the key ingredient to membership stickiness (the degree to which your members remain engaged and loyal to your facility).
The Top 6 Reward &
Loyalty Program Statistics
In our third one-on-one training session we’ll finish off all stages of the Member Journey Mapping™.
We’ll also cover the leading indicators of rising member retention and what to look out for from month to month.
Additionally, I’ll walk you through the Tribes and Sub Cultures component of the RetentionFirst™Accelerator Program. No fitness facility in the world has one culture, in fact quite to the contrary. Fitness studios and in particular gyms have many different sub cultures. The key is to identify them and then create specific retention and engagement strategies that are aligned with that group.
In this session we’ll also start to work on your ongoing retention initiatives; what my team and I refer to as member service not negotiables!
One of the key elements of successful health clubs that deliver outstanding customer service and memorable experiences is their focus on establishing traditions that members become rooted in over time. These can often be called retention events.
There is nothing more powerful than creating a place where people feel like they belong. Members are much less likely to leave a health club or fitness studio where they feel comfortable and where they know familiar faces (other members).
It all comes down to the experience you create for your members, and the relationships they have with your facility, your staff and other members. Every person on your team plays a vital role in retention. They all have a responsibility to make your members feel comfortable and to be professional, friendly and efficient.
In this training session we’ll continue working on your ongoing retention initiatives and begin to refine your overall member retention program.
Think what it would be like if you didn’t lose members every time a new fitness facility opened in your local area. The key is to ensure you and your entire staff are on the same page when it comes to your newly created retention program.
Furthermore, I’ll cover automation strategies to consistently acknowledge and recognize your members to ensure they are never forgotten.
Automations are part of the key elements to build a robust retention program that works on auto pilot. This reduces manual processes and ensures your staff have more time for direct face-to-face interactions with members.
In this session we’ll also cover member referrals and how to market them to maximize your referral opportunities. You can have the best referral incentives of any gym or fitness studio in the world, but if they aren’t marketed consistently across multiple channels then you’ll always get mediocre results.
Use our custom built RetentionFirst™ software (has over 1000 email and SMS automations) or we can help you develop your own.
In our last training session together we’ll bring it all home, by refining your entire member retention program.
We’ll also cover off any staff training that is needed and ensure you don’t leave without your questions being answered.
Within one week of your last mentoring session, you’ll receive (word document) a detailed member retention program and all the key components that were covered in our six sessions together.
All that is left is for you and your team to execute!
Please Note: after each training or mentoring session, you’ll be emailed the relevant learnings (PDF) plus additional member retention strategies and information that may not have been covered in the calls. It is important that these are saved and stored where you can refer back to them.
Get FREE access to the RetentionFirstAcademy™, the most comprehensive platform designed to provide facility owners with the best member retention and loyalty content and resources in the global fitness industry.
The RetentionFirst Academy™ site serves as a centralized hub where gym and studio owners can access a variety of valuable materials such as articles, podcasts, training videos, tutorials, e-books, 100’s or templates and other digital assets tailored towards creating a structured plan for increasing member retention and loyalty, whilst decreasing monthly attrition.
If you honestly think that you have not received any value after your 2nd session, I will personally refund your money without asking any questions or mentor you for free until the 90-days have expired. This is my personal guarantee!
- Frank Smarrelli
Expressions of Interest:
Simply Enter Your Details Below & I’ll Personally Contact You to Organize a 15 Minute Zoom Call so I Can Answer Any of Your Questions Around The 90-Day RetentionFirst™ Accelerator Program.